What are keywords and why are they important?

 What are keywords and why are they important?

As a blogger, content marketer, or Ads runner, you may have come across this popular word which is “Keywords” but you don’t actually know how it works, how to get it, 


or how to add it to a blog or website. So the question that keeps coming to your mind is “What are Keywords?”, How can I get a low difficulty keyword? Or probably why are keywords Important.


If all this questions above are going through your mind then you are at the right place, because in this article am going to show you the reason why keywords are important when it comes to blogging.


So in this article, you are going to learn about the following points.

 

  • What are keywords?
  • What is the use of keywords?
  • What are unique keywords?
  • Are meta keywords important for SEO?
  • What is the importance of keywords?

Without taking much of your time let’s fly high like superman.


Superman flying
                                    Credit to ew.com


What are keywords.

When it comes to search engines, a keyword is any word or group of words searched on Google (or another search engine such as Bing, Yahoo and more) that has a result page and a suggested website.

 

Keywords are words or the phrase a website owner will insert in his or her website with the hope that it will rank on the first page of Google or other search engines.

Anything searched on google or other search engine is considered as keywords, for example: “How to make money online”.
Image illustration of keywords rank

You can see that the ad above consist of well-optimized keywords so it is ranking at the first page of google and not just that but it is at the top of the page.

What is the use of keywords?

 

Once you are able to get a list of low competitor’s keywords then is time to start placing them into your article or content. Most people after being able to get the right keywords,


the turn to use them wrongly and later complain that keywords are not ranking factors, well no need to tell you others story let’s talk about us.


Now let’s assume you’ve got the keywords, there’s no need for you to “fill” keywords into your article, instead focus on creating useful information around each of the keywords.


An epitome of It is the article you are reading you can see that every subheading is a keyword.


You may have heard in the past that you have to include the exalt matching phrase you are targeting an assured number of times, but unfortunately, that is an antediluvian method, because search engines are much cleverer now.

 

They understand similar words and stimulate content that doesn’t have an exact match keyword but carries a lot of useful information that is around the searched term.

 

What are unique keywords?

Unique keywords are simply keywords with no or less keyword density {KD}. When you target this type of low competitor keywords, you have 80% ranking assurance.  

 

Are meta keywords important for SEO?

Meta tags were once in SEO (Search engine optimization) but now they are no more the vast thespians because most search engines

 comprehended that website can easily dispose of the meta keywords turf using black-hat keyword padding. So meta keywords are no longer part of the Google ranking system.

 

 

What are the important of keywords?

Keywords are important for the reason that they are the kingpin amid what people are searching for and the content you are providing to plug that need.

Keywords are as considerable about your audience as they are around your content because you might describe what bid in a marginal manner that people ask for it.

 

How do I find the best keywords for my website?

Keywords are not easily found so am going to give you some free tools you can use to get them.

  1. Ubersuggest
  2. Wordstream.
  3. Soovle.
  4. Google keywords planner.
  5. Competitor Source Code.
  6. Google Ads Display Planner.

All these tools listed above are 100% per cent free to use and I guarantee your success with those tools.


Learn more about keywords from the link below.👇👇

https://www.wordstream.com/website-keywords


Conclusion

 I assure you success if you are going to give a try to learn how to use keywords.


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Thanks!


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