10 Pinterest Marketing Tips

Have you ever heard the term Pinterest marketing? And what are the steps for coming out with it.

If you are a blogger or a business owner, and you want to use Pinterest to drive traffic to your blog or business profile then this article is for you.

In this blog post, am going to share with you my 10 Pinterest marketing tips that will help you excel on Pinterest and increase the traffic and revenue in your online business.

If this is what you are searching for then you are at the right place, am also going to share with you some importance and benefit of using Pinterest as a marketer.

Before we move on, let’s take a look at some importance of using Pinterest as a marketer.

Must Read: 5 Mistakes Made in Affiliate Marketing

11 IMPORTANCE OF PINTEREST MARKETING

It strengthens your brand
Drive substantial traffic to your website.
For market research.
Gain new customers
Be an authority in your line of business
Free marketing from your fans
Customer engagement through content
Boost the sale.
Longer post-exposure
Excellent SEO strategy.
Free sales promotion.

Now that I have shown you the 11 importance of using Pinterest then let’s move on!

Now let’s know what exactly is Pinterest: Pinterest is a visual discovery engine.

In general, Pinterest is social media platform made for bloggers and online business owners to create and share virtual images in other to drive effective traffic to their blog or business.

So as a blogger or marketer is advisable you use Pinterest the same way as you use other media handles. Followers on Pinterest are more likely to purchase your product than that of other media.

Now what is Pinterest marketing:

Pinterest marketing is how you strategically use Pinterest to grow the traffic to your website and blog.

10 Pinterest Marketing Tips

1. Define who your ideal customer is:

In any business is essential you know who your ideal customer is. Failing to know the ideal customer could end up putting your effort to waste.

Who is your ideal customer? Your ideal customer is someone who gets their exact needs met by what you’re offering.

How to identify your ideal customer?

1. Know your product or services: First, you need a proper understanding of what you have to offer the public.

To do this, get a notepad and pen and make note of exactly what you have to offer your customers, think of the problems you solve for them, and also what challenges you address?

Then you also have to consider why should people buy from you instead of your competitors, is important for you to find out who is actually getting value from your offerings right now.

2. Identify your goals: After observing your business from your customer’s perspective, ascertain who is currently purchasing from you.

Now, it's time for you to know your goals or what you stand to achieve. Try to know if your customers are happy with you if yes, are you also happy with the current buying stat.

ask yourself this question, are you targeting the right people who would value your product or services the most?

This is the stage where you have to plan your goals. Know what exactly you want to achieve that will help you modify your strategies when it comes to your audience.

2. Create a business account:

I want you to start with a new Pinterest business account because it unlocks new features that are not available in your personal account.

Your business account will help you target the right audience to your blog or business and make sure it reflects your business profile.

When creating your business account consider adding keywords in your name and also your bio,

so that when some search for that particular keyword your profile will show up because it contains what exactly the person is searching for.

The benefits of using a Pinterest business account.

It increases brand authority
Drive website traffic
Access your analytics.
Run ads and promote your pins for a wider reach.

3. Create Pinterest boards:

When you create pins on Pinterest, is saved on Pinterest. Before your pins can go viral you need to create a board and categorize your board.

I normally recommend you create up to five Pinterest boards, each one with a different title and description. When naming your Pinterest boards,

make sure to add keywords that are related to the content that you will be sharing on that particular board, and your description should also contain related keywords, but your description should tell the public why they should follow you.

For example, let’s say I want to create a Pinterest board for blogging tips for beginners, I will consider naming the board “Blogging Tips for beginners” and also add keywords that are related to it in the description.

4. come out with your content strategy and plan

If you are a blogger, you get this covered since you are going to be creating pins based on your blog post.

But if you are setting up a Pinterest business account for your online business, then you need to set a content strategy for your marketing.

Because as a business is necessary to keep your customers updated with new content. When it comes to marketing content plays an important role that’s why “CONTENT IS KING”.

I’ve set a complete guide on how to do effective content marketing. If you are really determining to set good content for your customers, then you need to check it out.

5. Create pins:

When it comes to Pinterest marketing, pins play a key role as content plays a key role in blogging.

Pins are images you created specifically for Pinterest that you post on the platform and link back to your profile,

your pins are how people can find your amazing profile and product, this is an important stage when it comes to ranking on Pinterest.

When it comes to creating pins there are two main types of pins which are, regular images and video pins.

I want you to start by creating pins for your existing blog post and if you are using Pinterest to market your product then you can create pins for your old product as well.

You can use free design tools like canvas, snapp, stencil, all these tools listed are online tools, you can as well use an offline tool which is available on Microsoft office called PowerPoint, you can also use an automated tool like a tailwind.

Note: Make sure your image size is up to the minimum requirement by Pinterest which is 1000pixels by 1500pixels, also consider adding keywords to your pin title and description.

6. Learn about Pinterest SEO:

Now, SEO stands for Search Engine Optimization, but there is no fear here because I got you covered.

There are over 1000’s pins pinned on Pinterest on daily basics and Pinterest already have billions of pins stored in their storage.

You may be thinking among all this post how do Pinterest know the right one to show for a particular search query, now,

this where the Pinterest algorithm comes in, before Pinterest rank your post for a particular keyword, they go to your profile, looks at your board, looks at your pin, and finally looks at your website,

to know what your post talks about so that they can show your pins to the right people.

As I already said before, you need to optimize your profile for more search appearances.

Must read: Pinterest Profile Optimization

7. Use tools and services to automate:

Now consistency is crucial when it comes to Pinterest marketing. Like any other social media,

you want to post regularly to stand out among your competitors, so you will be the go-to person when it comes to that particular topic you always post about.

But creating new content always can be a lot of work more especially when you run your business on your own.

I use Tailwind to automate my pins, one great feature I really love about tailwind is, they try to detect when your audience is active and pin your images at that time.

Well if you don’t know tailwind are official Pinterest partners which makes them 100% legit to use.

Check out: Seranking all-in-one marketing tool review

8. Grow your email list:

It’s also important you grow your email list through Pinterest, Pinterest is like other social media which means your account can be banned anytime you violate their roles.

When I started my Pinterest journey, my account was first banned after one week so I contacted them and to my surprising, they reactivate it after one week of submitting an application mail to them.

An email list is a must for every blogger or a business owner. As a blogger, you can email your subscribers about your new blog post, and businesses can also do the same with their products.

9. Come up with a money-making plan:

Now let’s say we’ve set up our Pinterest account, and it’s doing great then the next question comes,

how can we make money with it or turn that your blog into a side hustle or a full-time income stream.

You can make money with Pinterest through affiliate marketing or looking for a brand to sponsor your content.

Pinterest allows pinners to tag products can their pins which means if your pins are well optimized, you have a high possibility of making sales.

You can check out this article on our website which talks about how to go viral on Pinterest.

Must read: 8 best strategies to go Viral on Pinterest

10. Analyze and repeat what is working:

It’s important to take data of how your pins are doing, and try to take note of the ones that are doing well.

If you are really determined to grow on Pinterest then is important for you to repeat what is working.

The longer you analyze what is working and repeating it, the more you get close to your success on Pinterest.

Also Read: Digital Marketing for Beginners

Final thought.

I hope you have known what Pinterest marketing is and how you can implement these strategies so you can get closer to your Pinterest marketing success?

Implementing these strategies will help you grow your blog and make more sales. I promise you Pinterest is 100% worth your time and effort,

if you are strategic about how to show up on Pinterest, you got this and I have trust in you.

Must read: 8 best strategies to go Viral on Pinterest

If there is a strategy you know that’s not added here then kindly drop it in the comment section, I will be glad to add it to the post.