Digital marketing is a great skill you should consider
learning because it’s one of the skills that will never die. This article will share with you all you need to know to be successful as a
digital marketer even if you are a newbie.
As a digital marketer, your main aim is to be successful, but before you can be successful, firstly you need to stand out among your competitors.
You may be asking yourself “How do you stand out among your
competitors?”
This comes to knowing what exactly your aims are, know your
exact spectators, and knowing the most effective way of grabbing their
attention.
But before we move on let’s know the concept of digital
marketing.
CONTENT
Digital Marketing
Types of Digital marketing
Digital marketing tips.
The benefit of digital marketing.
What is Digital Marketing? Digital marketing is the act of promoting
products or services with the help of digital devices or technology.
We have different types of digital marketing which am going
to list and explain below.
Types of digital marketing.
- SEO.
- Content Marketing.
- Social Media marketing.
- SEM.
- Email marketing
- Mobile Marketing
- Affiliate Marketing.
What is SEO: Search engine optimization (SEO) is the process of increasing the quality of relevant organic traffic to your website from search engines.
SEO: I see SEO as the king among all the types of digital marketing.
Because it plays a very key role when it comes to your search engine appearance, for your business to go viral your appearance on search engines matters.
Nowadays, before people buy any product or anything, they go to search engines to find out more details about that particular product and at times even end up buying it from the website where they found the review from.
Just imagine your website ranks on the first page of google for a particular keyword and someone went to google and search for that keyword and boom your the site shows up,
and you were able to grab the personal attention with your review for that particular keyword then you stand a chance of making a sale.
What is Content marketing? Content marketing is a system of marketing focused on creating, publishing,
and distributing valuable and relevant content for a specific audience that is interested in a particular product or niche.
Content Marketing: After making your website SEO friendly now is time to make sure you provide the best content for your audience.
When it comes to the biosphere of digital marketing content plays an important role, because before you can make sales your content must be in-depth and SEO FRIENDLY enough to grab the attention of readers.
Check our previous article which talks about
15 best tips for content marketing success
What is social media marketing? Social Media Marketing involves creating different types of content for various social media platforms to promote products and services.
Social media marketing: Writing SEO-friendly content isn’t enough, is also imperative for you to promote your product on various social media platforms.
For you to be able to drive real-time traffic to your website, you should consider utilizing the power of social media.
If you can build a loyal fan base (Audience who are interested in your product or services) on social media,
then you stand a chance of getting a lot of traffic to your website because they already have an interest in your content so they are always ready for your update,
more traffic equals more sales. Let say you have 1000 followers on Facebook and you share a link to one of your content at least 25percent of your followers will visit your website and among those 25percent 50, percent may consider buying a product from you.
So you see how social media marketing is important. Is not always that you need to share links to your site, at times consider creating a little tutorial either in form of graphics or text.
What is SEM? Search engine marketing (SEM) is the practice of marketing a business using paid advertisements on search engines and other websites.
SEM: Ads often help to increase blog traffic. If you are interested in getting organic traffic then you should consider running google ads,
in running ads I always advise people to stick to a particular keyword so that they will be able to rank higher on search engines.
There are lots of media where you can run ads. Google is good for text ads, Facebook is great for ads that are showing banners or infographics, Twitter is perfect for image adverts. So choose wisely.
What is Email marketing? Email marketing is an effective way to capture high-quality leads and convert them to customers by sending personalized emails to the targeted audience.
If you are interested in keeping your audience updated with all your new content, product or services then is important you use email marketing services, my favorite is MailChimp because is easier to use, and has a lot of features.
Is very boring when you have to send an email to all your audience because you will have to send it to one person after the other but with the help of an email marketing tool all you need to do is simply schedule your emails, select your targeted audience and you are done.
Clicks from emails also help your website rank on search engines and increase your CTR (click-through rate).
What is mobile marketing? Mobile marketing is a digital marketing strategy that enables a company to reach the target audience in a relevant manner through any mobile devices (such as tablets, smartphones, etc.) Via messages, emails and app install ads.
What is affiliate marketing? Affiliate marketing is an effective way of digital marketing that involves a merchant paying commissions to one or more affiliates.
Let’s say you’ve created a product you want to sell but you don’t actually have the time to promote, well there is no pain in there.
You can simply signup for affiliate marketing sites like; Cj affiliate, amazon, Jvzoo, awin, and more.
After you can sign-up for all these affiliate programs successfully the next step is to read their product submission guidelines make sure your product meets their requirements,
once your product meets their requirement, then submit your product, some of them will approve faster some may not.
So just be patient after submitting, once it’s approved within 24hrs I promise you, you are going to get an affiliate to promote that product for you, you don’t pay any fees until sales have been made.
Best tips for Digital marketing.
1. Know what you are talking about:
You need to know what you’re talking about.
For you to be able to give your audience the best content, you need to invest more time in doing research so that you will be able to give them all the necessary details about that product or service.
Related: 52 Digital Marketing Tips
2. Focus on results:
Always keep eye on your result so that you may be able to know if you are progressing or retrogressing.
Knowing your result will also help you to improve your content quality and more.
3. Make decisions based on Data:
Before making any decision make sure you have data to back it up in case of any question you will be able to provide the best answer.
4. Make sure your brand speaks to your ideal buyer.
5. Use the right marketing tools:
Using the right tools could make your work easier and faster for you to gain success.
6. Work with influencers:
This Is one of the big mistakes most beginners make, instead of following influencers in their niche they rather follow an already successful brand.
When you follow influencers in your niche, you will always get ideas from their experience because they represent their brands and write from experience.
The benefit of Digital marketing
- More engagement
- Target the right audience
- Accurately measure all results.
- Gain brand credibility
Never give up! There is success in what you're doing - Godday Mayor.
Disclaimer
These are all you need to know about digital marketing,
Digital marketing can be easy if only you implement the strategies listed in this blog post.
If you’re willing to take digital marketing seriously the I will advise you to learn more about it,
because when you learn more from influencers you get more ideas to grow your brand and stand out among competitors.
If you know anything about digital marketing that is listed here kindly let us know in the comment
.
0 Comments
If you have any question please leave it in the comment section